VĀSA Indica: Unveiling a New Era in Indian Fashion

Amidst the lively streets of New Delhi, VĀSA Indica opened its doors on May 17th at Regency One, marking the dawn of a revolutionary era in retail. Over 60 emerging designers displayed their curated assortments, offering a meticulously crafted haven where each brand's vision can be explored and appreciated in an environment that is as inviting as it is inspiring. Nestled near Dhan Mill, the 5000 sq. ft. retail space promises to be a hub of innovation and creativity, blending tradition with modernity.

Founded by a trio whose expertise spans business, design, and strategy, VĀSA Indica is the brainchild of Rishi Sakhuja, Devika Sakhuja, and Yuvraj Singh Shergill. Each founder brings a distinctive perspective to this ambitious project:

Rishi Sakhuja: With his strategic direction and experience in the direct-to-consumer market, Rishi ensures that VĀSA Indica is not just a store, but a transformative experience.

Devika Sakhuja: Her impeccable eye for curation and luxury ensures that every piece in the store resonates with elegance and contemporary trends.

Yuvraj Singh Shergill: Bringing his prowess in retail and real estate development, Yuvraj has crafted a space that is both functional and inspirational.

Together, they embody the ethos of The New Indica, offering strong support to Indian brands while boldly championing the essence of Indica values.

"We seek to revolutionize Indian fashion, curating selections that reflect contemporary trends. Empowering modern buyers to express individuality with confidence, it envisions a future synonymous with accessible and diverse fashion and lifestyle," says Rishi Sakhuja, one of the founders of VĀSA Indica.

VĀSA Indica aims to offer modern consumers more than just a shopping destination. Personalized styling assistance, handpicked events, and exclusive previews will shape the environment into a dynamic nexus where craftsmanship, style, and commerce harmonize.

The store features brands like Ka-Sha from Pune, Divya Sheth from Kolkata, Mimamsa from Lucknow, Tilla from Ahmedabad, Ekadi from Bihar, Naushad Ali from Pondicherry, Art Chives from Mumbai, and Ode-to-Odd from Ranchi, among others. Each brand proudly champions the essence of the Indica ethos, contributing to a rich tapestry of contemporary Indian fashion.

The result is a destination where exclusivity feels accessible and where every piece of clothing or accessory comes with a narrative that adds to the larger story of Indian fashion. VĀSA Indica is poised to make its mark on Delhi's style landscape, offering a refreshing, thoughtfully curated take on contemporary fashion that celebrates the best of India's evolving identity.

From the moment you step into VĀSA Indica, you are welcomed into a world where traditional craftsmanship meets modern design. The store is not just a place to shop, but a space to experience the fusion of India's rich cultural heritage with contemporary trends. Each visit promises discovery, with new collections and exclusive events that keep the shopping experience fresh and exciting.

As VĀSA Indica opens its doors, it signals the beginning of a new chapter in Indian retail. It stands as a testament to the potential of Indian fashion to resonate on a global scale, offering a platform where emerging designers can showcase their creativity and connect with a discerning audience. With its commitment to quality, innovation, and the celebration of Indian culture, VĀSA Indica is set to redefine the retail experience in India.