Kess, the Berlin-Born Minimalist Beauty Brand, Has Officially Launched in the UK

Kess has arrived in the UK, and if you have been looking for a reason to finally edit down your makeup bag, this Berlin-born brand makes a convincing case for it. Founded in Germany's creative capital, the brand is built around multifunctional formulas that are designed to replace several products rather than add to the pile, with a minimalist design aesthetic that feels entirely at home in the current beauty conversation around doing less, better.

The launch range covers the essentials without overreaching. The Blush and Glow Duo Stick is a double-ended customizable product where you select your two ends from blush, bronzer, highlighter, or a built-in brush, with a creamy formula that builds from sheer to more deliberate without patchiness. The CC Cream at SPF 30 works as a breathable base that focuses on evening out redness rather than creating an opaque layer over the skin, which for anyone who has spent years avoiding foundation for feeling too heavy will be a familiar brief. The Concealer Stick at SPF 20 is formulated with mineral zinc oxide for sun protection and antibacterial properties alongside brown algae extract for hydration, making it one of the more thoughtfully constructed concealers at its price point. The Jelly Treat Lip Oil rounds out the range with a high-shine finish delivered through a botanical oil blend of macadamia, jojoba, hibiscus, and sweet cherry that hydrates without the stickiness most glosses cannot seem to avoid.

The full collection is available now at kessberlin.com with prices ranging from £11 to £26.