Lee x Suneet Varma: A Groundbreaking Fusion of Denim and Couture

Brand – https://www.lee.in/lee-x-suneet-varma

Lee, the iconic denim brand renowned for its timeless appeal, has unveiled an extraordinary new collection in collaboration with celebrated fashion designer Suneet Varma. The “Lee x Suneet Varma” line is poised to revolutionize denim fashion in India by merging the classic allure of denim with the sophisticated elegance of high fashion couture.

To spotlight this innovative collection, Lee has enlisted Bollywood sensation Sara Ali Khan, whose presence brings a touch of glamour to the nationwide media campaign. The “Lee x Suneet Varma” collection is now available at Lee’s exclusive stores across India, in Shoppers Stop department stores, and online through Lee’s official website and Tata Cliq Luxury.

Nitin Chhabra, CEO of Ace Turtle, the exclusive licensee of Lee in India, expressed his enthusiasm for the collaboration: “We are thrilled to introduce this trendsetting partnership that is set to reshape the fashion landscape in India. The Lee x Suneet Varma collection epitomizes our dedication to delivering stylish and innovative experiences.”

Suneet Varma, known for his haute couture creations, shared his excitement about the collaboration: “I am delighted to partner with Lee for this groundbreaking collection that transcends traditional denim. ‘Denim Beyond Definition’ seamlessly blends Lee’s renowned craftsmanship with my couture sensibilities, resulting in pieces that are both stylish and versatile. This collection is a celebration of individuality and offers a fresh, elevated perspective on denim fashion in India.”

The Lee x Suneet Varma collection brings a fresh, sophisticated twist to denim, featuring meticulously crafted pieces that bridge the gap between casual and couture. This unique line celebrates the versatility and style of denim, offering fashion-forward designs that are both contemporary and timeless.

Discover the transformative fusion of classic denim and high fashion with the Lee x Suneet Varma collection, available now in select stores and online. Embrace the future of denim fashion with pieces that redefine elegance and innovation.