Myntra Teams Up with Masaba Gupta: The Ultimate Home Décor Collaboration

Hold onto your throw pillows, because Myntra has just announced a game-changing partnership with none other than the multi-talented Masaba Gupta. This iconic fashion designer, beauty mogul, and actor is stepping into the role of brand ambassador for Myntra Home, bringing her signature style and flair to your living spaces.

Masaba’s journey is nothing short of inspirational, blending her unique aesthetics with practical design. Now, she’s channelling that creative energy into curating a home selection that’s all about personality and pizzazz. This partnership marks the launch of the ‘Curated by Masaba’ campaign, showcasing Myntra’s premium home collection like never before.

Masaba’s impeccable taste is set to transform Myntra Home into a trendsetter’s paradise. From chic furnishings to eclectic decor pieces, this collaboration promises to deliver top-tier style. Think cozy bedroom nooks adorned with ceramic diffusers and minimalist lamps, or vibrant living rooms featuring tropical cushions and textured ottomans. Whether you’re redecorating or simply sprucing up, Myntra’s curated collection ensures every piece reflects the latest trends.

Since honing its focus on the home category, Myntra has ramped up its offerings to include over 4 lakh styles from more than 1500 domestic and global brands. This diverse catalogue is now easily accessible via the Myntra app, designed to make home shopping a breeze.

The ‘Curated by Masaba’ campaign isn’t just about products; it’s about storytelling. The campaign ad stars Masaba Gupta alongside social media sensation Kusha Kapila, set against the backdrop of a lively party. Kusha, the hostess, revels in the admiration her guests have for her meticulously curated home decor, each piece a testament to her taste. However, the twist comes when Masaba playfully reveals that these coveted items are all from Myntra’s extensive home selection, turning the spotlight on the brand’s unique and trendy offerings.

Masaba Gupta shares her excitement about the collaboration, saying, “Home is where we freely express ourselves, adorned with our roots, beliefs, and culture. Becoming the brand ambassador for Myntra’s Home Category is about transforming home decor into a bold statement of self-expression. For me, this collaboration is an opportunity to merge the intimate journey of home-making with inspiring aesthetics.”

Sunder Balasubramanian, CMO of Myntra, adds, “We are delighted to welcome the creative force, Masaba Gupta, as the brand ambassador for Myntra Home. Home is an important part of one’s lifestyle and hence the category expansion fits well into Myntra’s commitment of democratizing fashion and lifestyle. Masaba’s distinctive design acumen is well-known globally, and we are thrilled to bring her keen sense of aesthetics by way of her curated collections, themes and looks, to inspire our customers.”

Ira Gupta, Chief Creative Officer at Toaster India, remarks, “We felt that the ‘Home Decor’ category needed fresh storytelling and when it was for Myntra, it had to be fashionable too. Featuring Masaba as the brand ambassador, we’ve created super fun films where the creative take is ‘curated home decor products & themes so good, you’ll be tempted to lie about it’ – both films showcasing the width of inspiring themes and unique products one can choose from on Myntra Home.”

With Masaba Gupta on board, Myntra Home is set to revolutionize the way we think about home decor. This collaboration not only enhances the shopping experience but also infuses a fresh, vibrant narrative into home styling. So, if you’re looking to revamp your space with a touch of elegance and a dash of drama, Myntra Home’s curated collection is your go-to destination.