NARS Cosmetics Expands into India with Nykaa Partnership

NARS Cosmetics, the iconic beauty brand founded by renowned makeup artist François Nars, has officially entered the Indian market through an exclusive partnership with Nykaa. This launch makes NARS’ coveted products, such as the Light Reflecting Foundation, Orgasm Blush, and Radiant Creamy Concealer, easily accessible to Indian consumers, both online and at select Nykaa stores.

The collaboration is a strategic move to cater to India’s growing demand for premium beauty brands. Speaking about the partnership, Sanjay Sharma, India Country Head, Shiseido Group, said, “This marks a significant milestone for NARS in India. Our vision is to create meaningful touchpoints for consumers, allowing them to experience NARS’ artistry-driven approach to beauty. We aim to inspire and connect with a broader audience of beauty enthusiasts across the country.”

Anchit Nayar, Executive Director and CEO of Nykaa Beauty, added, “At Nykaa, we are dedicated to bringing the finest global beauty brands to our customers. NARS, known for its bold artistry and timeless innovation, is a brand we’ve long admired. We’re thrilled to introduce NARS to our platform and are confident it will inspire consumers to embrace their unique beauty and push the boundaries of self-expression.”

With this partnership, NARS is set to redefine beauty for Indian consumers, blending bold artistry with timeless elegance. The launch is a testament to Nykaa’s continued efforts to bring global beauty excellence to its discerning audience.