Prithviraj Jewels Unveils New Store in South Extension, New Delhi

Prithviraj Jewels, a renowned name in the fine jewellery industry known for its exquisite craftsmanship and heritage, has celebrated the grand opening of its latest store at E-31, South Extension II, New Delhi. Since its founding in 2012 in Chandni Chowk, Prithviraj Jewels has become synonymous with luxury, particularly for its exceptional diamond and Polki collections designed for brides. The South Extension location marks a significant expansion for the brand, reaffirming its commitment to offering high-quality, certified jewellery to its discerning clientele.

Kanika Agrawal, Founder of Prithviraj Jewels, shared that this new store aims to enhance the customer experience by blending modern sophistication with traditional values. The store will feature a stunning selection of fine diamond jewellery, including rings, necklaces, bangles, and the brand’s signature Polki collection, each handcrafted with intricate designs reflecting both heritage and contemporary aesthetics.

The new store’s modern design offers a warm, welcoming atmosphere where customers can explore the brand’s craftsmanship in a serene setting. With a focus on sustainability and ethical sourcing practices, Prithviraj Jewels continues to support local artisans and uphold responsible jewellery practices. Looking ahead, the brand aims to expand its reach both online and offline while maintaining its reputation as a trusted name in luxury jewellery.