The launch of the "Rajnandini" bridal collection marks the anniversary of Mahabir Danwar Jewellers

This August, Kolkata's jewelry calendar gets a new highlight: Mahabir Danwar Jewellers' Park Street store will celebrate its anniversary by showing off Rajnandini, the brand's newest bridal collection.

Mahabir Danwar Jewellers (MDJ) has been around since 1970 and has a good reputation for Kundan, Jadau, Polki, and Diamond jewelry. They have four outlets in Kolkata and Delhi. Over the years, the name has come to mean careful craftsmanship based on tradition but flexible enough to fit new design languages.

The Rajnandini collection was released as part of the centennial celebrations and is meant to honor the "modern-day queen" — a woman who cherishes heritage but isn't afraid to wear current styles. It uses modern methods to make something that is inspired by the grandeur of India's imperial past. The firm says the pieces range from full bridal sets to single statement pieces, all made by expert karigars utilizing Jadau/Kundan, Polki, and Diamonds.

Brands typically think about how far they've come on their anniversaries, and MDJ's Park Street store is no exception.

"As we celebrate another amazing year of our journey, we honor our legacy of making handcrafted fine jewelry that empowers the modern woman," says Sandeep Soni, Director at MDJ. "Our anniversary is not only a big deal, but also a time to be thankful. We are celebrating with special deals and the unveiling of our long-awaited Bridal Collection, Rajnandini." Each piece is made for the modern, confident bride and communicates a story of elegance, courage, and lasting beauty.

Customers have a real reason to celebrate: from August 11 to 18, 2025, the Park Street store will have a "Scratch & Win" deal. Prizes include up to 100% off on production charges, making the promotion both a way to encourage purchases and a possible investment opportunity for those looking to buy heirloom-quality items.

The Rajnandini launch is all about bridal wear, but MDJ's wider catalog continues to mix traditional artistry with versatile, everyday wearability. This balance appeals to customers of all ages. The company stays current in a market where trends change quickly because it is flexible and always focuses on quality materials and handcrafting.

MDJ strengthens its position in India's fine jewelry market with this launch: deeply based in tradition but responsive to the needs of its present audience. Rajnandini appeals to both emotion and pragmatism, whether it's because of the intricate details of a bridal set or the investment value of precious stones.

Offer Details:

• Scratch and Win: Up to 100% off on making charges

• Park Street store, Kolkata

• August 11–18, 2025

• Instagram: @mahabirdanwarjeweller