Unveiling Luxury: TASVA's Grand Debut at Oberoi Mall, Mumbai

Step into the world of luxury and elegance as Aditya Birla Fashion and Retail Ltd., in collaboration with the iconic designer Tarun Tahiliani, unveils the first TASVA Mall store in Mumbai. The launch event was nothing short of spectacular, featuring a surprise flash mob and Puneri dhol performance that captivated onlookers. The excitement peaked when Bollywood star and brand ambassador, Ananya Panday, made a stunning entrance during the flash mob, adding an extra dash of glamour to the festivities. The store was officially inaugurated by Ananya Panday in the esteemed presence of renowned couturier Tarun Tahiliani.

Nestled in the heart of the city at Oberoi Mall, the TASVA store boasts a sprawling 1746 sq. ft. space, promising a truly luxurious shopping experience. Here, patrons can explore a diverse range of designer ethnic and wedding wear tailored for the modern Indian man. Highlighting the launch is the exquisite Art Deco-inspired Dinner Jacket collection, featuring captivating geometric patterns and intricate embroidery techniques such as appliqué and hot-fix. Additionally, the wedding and festive attire selection includes an extensive array of kurta sets, achkans, sherwanis, and Indo-western ensembles, complemented by an assortment of accessories ranging from safas, sarpeches, and brooches to pocket squares, buttons, and footwear.

Reflecting Tarun Tahiliani's signature 'India Modern' design ethos, the store's design and decor seamlessly blend opulence with contemporary sensibilities. Luxurious materials such as wood and brass, coupled with designs inspired by India's rich cultural heritage, create an ambiance that serves as a gateway to a new realm of Indian apparel, perfectly aligning with TASVA's brand philosophy.

Ananya Panday, expressing her sentiments about the launch, remarked, "This city holds a special place in my heart. Today, I am privileged to witness the fusion of traditional elegance and contemporary style as TASVA opens its doors at Oberoi Mall. TASVA's dedication to redefining the groom's fashion experience is commendable, and I am thrilled to be a part of TASVA's journey."

Tarun Tahiliani, Chief Design Officer at TASVA, shared his excitement about the Oberoi Mall store launch, stating, "It is an honour to bring our vision to life with the grand opening of our store in Oberoi Mall, Mumbai. At TASVA, each garment is meticulously crafted to celebrate our heritage while embracing contemporary style. Our new Mumbai store is the perfect space to experience the seamless fusion of timeless techniques and modern designs that define TASVA."

Ashish Mukul, Brand Head of TASVA, emphasized the strategic importance of expanding the brand's retail footprint, citing the Oberoi Mall store launch as a significant milestone. He added, "This store is a testament to our commitment to accessibility and uncompromising quality in designer wedding wear. As TASVA continues to evolve, we remain dedicated to offering top-notch craftsmanship and unparalleled luxury to our discerning clientele."on industry, where eco-friendly couture reigns supreme.