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CaratLane Opens Second US Store in Frisco, Dallas: What the Indian Diaspora Needs to Know
- Style Essentials Edit Team
- Apr 3
- 3 min read
CaratLane, India's leading omnichannel fine jewellery brand, has opened its second US store in Frisco, Texas, within the Dallas-Fort Worth metroplex. The 1,200-square-foot boutique is the brand's second American location after its debut store in New Jersey and carries more than 2,000 designs in natural diamonds and silver diamond jewellery, with prices starting at 49 US dollars.
The Store and What It Carries
The Frisco boutique stocks a curated assortment specifically selected for the Indian American consumer. The collection includes modern interpretations of traditional mangalsutras, children's jewellery, and statement silver pieces. All pieces are crafted in natural diamonds, with silver diamond jewellery entry price at 49 US dollars.
CaratLane stated that insights from its New Jersey store directly informed the merchandising, pricing, and customer experience decisions for the Frisco location. This is the brand's first US expansion outside the Northeast.
Why Frisco, Texas
Frisco has emerged as a rapidly growing hub for Indian American communities within the Dallas-Fort Worth region. The area has seen sustained growth in its South Asian professional population, driven by the concentration of technology, healthcare, and finance employers across the Dallas corridor. CaratLane's new store is positioned to serve this community's demand for fine jewellery that reflects Indian heritage within a contemporary lifestyle.
What the Brand Said
Saumen Bhaumik, Managing Director of CaratLane, said: "The launch of our second US store in Dallas marks a key milestone in CaratLane's international journey. With a thriving Indian diaspora in the region, this expansion enables us to bring our distinctive craftsmanship closer to the community, while making fine jewellery more accessible globally — with natural diamonds starting at just $49."
Brand Ambassador
CaratLane recently appointed actor Yami Gautam Dhar as its global brand ambassador. The appointment preceded the Dallas store opening and is part of the brand's broader international positioning strategy.
Where to Shop CaratLane in the US
CaratLane's Frisco store is located in Frisco, Texas within the Dallas-Fort Worth metroplex. The brand's first US location is in New Jersey. The full collection is available at caratlane.com with international shipping available for readers in India, the UK, the Middle East, and South Asia.
Frequently Asked Questions:
What is CaratLane?
CaratLane is India's leading omnichannel fine jewellery brand offering natural diamond and silver diamond jewellery. The brand operates hundreds of stores across India and has now expanded to two US locations — New Jersey and Frisco, Texas.
Where is CaratLane's new US store?
The second US store is in Frisco, Texas, within the Dallas-Fort Worth metroplex. The first US store is in New Jersey.
What does CaratLane sell in the US?
The Frisco store carries more than 2,000 designs including modern mangalsutras, children's jewellery, and statement silver pieces. Natural diamond and silver diamond jewellery starts at 49 US dollars.
Why did CaratLane choose Frisco, Texas for its second US store?
Frisco has one of the fastest-growing Indian American communities in the United States, within a region that has attracted significant South Asian professional talent across technology, healthcare, and finance sectors.
Can I shop CaratLane online from outside the US?
Yes. The full CaratLane collection is available at caratlane.com with international shipping to multiple destinations including India, the UK, the Middle East, and South Asia.
Who is CaratLane's brand ambassador?
Actor Yami Gautam Dhar was recently appointed as CaratLane's global brand ambassador.
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