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Actor Tamannaah Bhatia Launches Tamannaah Fine Jewellery, a Contemporary Fine Jewellery Brand
- Style Essentials Edit Team
- 12 hours ago
- 2 min read
Actor Tamannaah Bhatia has entered the fine jewellery space with the launch of Tamannaah Fine Jewellery, a contemporary fine jewellery brand built around the idea of everyday luxury. Marking her move into entrepreneurship as both founder and creator, the brand blends modern design, craftsmanship, and jewellery designed to be worn beyond special occasions.
The label is guided by the philosophy “Beyond the Occasion”, positioning fine jewellery as part of daily life rather than something reserved only for events. The focus is on comfort, movement, and personal expression, reflecting how modern women live and dress today.
“I’ve always loved jewellery, but I felt there was space to look at it differently. I wanted to create pieces that women can actually live in, not something you pull out just for an occasion,” says Tamannaah Bhatia. “Jewellery should move with you, reflect your mood, and feel like a part of who you are.”
The brand debuts with three collections — Half & Half, The Flick, and Plumptious. Together, they explore contrast-led design ideas such as masculine and feminine, light and form, and stillness and movement. Crafted in 14K and 18K gold, the pieces feature natural diamonds and gemstones, with contemporary detailing intended for everyday wear.
Tamannaah has partnered with her father, Santosh Bhatia, to oversee design, production, and retail operations, ensuring close involvement at every stage of the brand’s development.
Tamannaah Fine Jewellery has also opened its flagship store in Juhu, Mumbai. Designed as a contemporary and approachable retail space, the store moves away from the traditional jewellery showroom format, aligning with the brand’s everyday, lived-in approach to fine jewellery.
With this launch, Tamannaah Fine Jewellery reflects a broader shift in India’s luxury landscape, where fine jewellery is increasingly positioned as part of personal style and daily dressing rather than occasion-led consumption.
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