Celebrate Raksha Bandhan with Avama Jewellers.

This Raksha Bandhan, avoid the cliches and give a gift that is as radiant as your relationship with your siblings. Kolkata's native fine jewelry company, Avama Jewellers, is celebrating the holiday season with a gorgeous capsule collection that combines classic elegance with minimalist design.

In a world where "less is more," diamonds have subtly taken back their position as emblems of everyday love as well as luxury. And who better than your sibling, who has been your confidante and first enemy, to receive a glittering tribute?

From sassy sisters to nosy brothers, this is your chance to express gratitude, love, or just that you matter—with a little sparkle to show it. Beautiful cocktail rings, bold earrings, thin pendants, timeless bracelets, and neckpieces made for contemporary, daily wear are all part of Avama's collection. Every piece is crafted by hand to feel unique, sophisticated, and completely wearable.

The founder of Avama Jewellers, Mr. Abhishek Kajaria, states, "We launch new collections every few months to stay in touch with both market trends and customer sentiment." "We have always sought to make diamonds a reasonably priced luxury, particularly during holidays like Raksha Bandhan when presents have sentimental significance."

Whether you're a sister treating herself because, well, why not, or a brother preparing to surprise your sister with something special, you'll find something special and memorable in this carefully chosen Rakhi edit.

Avama Jewellers keeps reimagining diamond jewelry for today's tastes as trends change, fusing traditional craftsmanship with contemporary design. Celebrate the sibling bond this Raksha Bandhan with something that endures forever rather than just words.

Location: Shop No. 208, 2nd Floor, Vardaan Market, 25A Camac Street, Kolkata 700016 

Instagram: @avama_jew