Pure and Pure Light by Carpet Edition: The Essence of Simplicity

A rug has the quiet power to transform a room. It anchors furniture, softens acoustics, and adds warmth underfoot. It can tie together colours and textures that otherwise stand apart, giving the interior a sense of harmony. Without one, even the most carefully designed spaces can feel a touch unfinished, cool, and a little bare. With one, there is comfort, balance, and completeness.

Carpet Edition’s Pure and Pure Light rugs carry this responsibility with a pared-back elegance. Instead of relying on bold motifs or heavy textures, they are defined by clarity. Their surfaces are even, calm, and uniform rugs that let light move and don’t impose themselves but still hold the room together. It’s the kind of minimalism that works anywhere, whether placed in a modern, glass-lined living room or in a more traditional setting filled with wooden furniture.

At the core of both models is 100% polyester (PES), a fibre chosen for resilience as much as comfort. The yarn carries the Solution Dyed Fiber (SD) mark, which means colour is locked into the fibre itself rather than applied on the surface. This makes the rugs highly resistant to stains, fading, and the bleaching effect of strong sunlight, a crucial detail in interiors that rely on daylight or that see heavy, everyday use.

Durability, though, doesn’t take away from tactility. The rugs remain soft and supple, with an elasticity that helps them maintain shape even when exposed to moisture. They don’t warp, they don’t curl at the edges. Their non-toxic, anti-static, and non-porous character means they don’t harbor mold or bacteria, a reassuring factor for family homes or any space where wellness is part of the design brief.

There is a small but significant difference between the two models. Pure has a thicker pile, around 19mm, giving a plush, cushioned feel underfoot. Pure Light sits lower at 12mm, sleeker and more restrained in its touch. Both are mechanically tufted, a process that ensures precision in production and structural stability over time.

Scale is generous. The rugs are offered in standard rectangular dimensions such as 200x300, 300x400, and 400x400 cm, alongside circular formats of 200 and 400 cm diameters. For larger projects, custom sizes are available, and rolls up to 500 cm in height can be ordered. This flexibility means they are not bound to living rooms alone but can flow into wide-open homes, expansive lobbies, or hospitality interiors that demand continuity and ease of maintenance.

The palette speaks of restraint rather than decoration. Ten shades, like Latte, Avorio, Beige, Greige, Castoro, Ghiaccio, Cielo, Salvia, Argento, and Cenere, are all subdued enough to adapt to different moods. The colours act as a background, steady and supportive, letting other elements of design take the stage.

Carpet Edition itself is a relatively young brand, born in 2005 in Collebeato, near Brescia. Its roots, however, go deeper, through the long-standing expertise of Indikon in rug production and distribution. Guided by Carlo and Valentina Erba, the company has blended memory, family, craft, and travel with innovation, collaborating with contemporary designers and moving toward sustainable practices. This balance of heritage and forward thinking defines the brand’s identity and shapes collections like Pure and Pure Light.

These rugs are not meant to dominate. They are meant to complete. They prove that simplicity can be the most powerful design choice and that calm surfaces can create atmosphere just as effectively as bold ones. Pure and Pure Light remind us why rugs are essential: they don’t just cover a floor, they finish a room.

Website: www.carpetedition.com