NYX Professional Makeup has spent 27 years building its reputation from the jawline up, and the Fat Oil Body collection marks the first time the brand has deliberately moved in the other direction, extending one of its most recognized franchises into a 12-product bodycare edit that brings the same glow-led, texture-forward sensibility of the original Fat Oil lip range to the whole body through a mix of oils, mists, butters, and lotions built around avocado oil and vitamin E a

At a time when the Indian beauty market is expanding at a pace that often prioritizes scale over calibration, a new generation of brands is attempting to address consumers who exist outside the traditional frameworks of luxury and budget positioning. These are consumers who are informed, routine-driven, and increasingly attentive to formulation, shade relevance, and long-term usability, but who remain conscious of value. Mila Beauté is among the brands that have emerged in th