At a time when the Indian beauty market is expanding at a pace that often prioritizes scale over calibration, a new generation of brands is attempting to address consumers who exist outside the traditional frameworks of luxury and budget positioning. These are consumers who are informed, routine-driven, and increasingly attentive to formulation, shade relevance, and long-term usability, but who remain conscious of value. Mila Beauté is among the brands that have emerged in th

Trends come and go. But ingredients—the real backbone of any beauty formula—tell you everything about where the industry’s headed. And...