Sachin Chadha, co-founder and CEO of Mila Beauté At a time when the Indian beauty market is expanding at a pace that often prioritizes scale over calibration, a new generation of brands is attempting to address consumers who exist outside the traditional frameworks of luxury and budget positioning. These are consumers who are informed, routine-driven, and increasingly attentive to formulation, shade relevance, and long-term usability but who remain conscious of value. Mila Be

We received the Blurre Pudding Blush from Luxiora Cosmetics for review and tested it over a few days. The texture is the first thing you notice about the blush. It feels soft when you press into the pan, but it doesn’t stay creamy on the skin. Once applied, it spreads out thinly and settles quickly. There’s no dragging, and it doesn’t move around after blending. The shade looks loud in the pan but reads much softer on the face. A light tap provides a fresh pink flush rather t