Sachin Chadha, co-founder and CEO of Mila Beauté At a time when the Indian beauty market is expanding at a pace that often prioritizes scale over calibration, a new generation of brands is attempting to address consumers who exist outside the traditional frameworks of luxury and budget positioning. These are consumers who are informed, routine-driven, and increasingly attentive to formulation, shade relevance, and long-term usability but who remain conscious of value. Mila Be