H&M Studio A/W24: Where Jazz Meets Style

H&M Studio’s A/W24 collection is a masterclass in reinvention, drawing from the effortless style of jazz musicians who move seamlessly from stage to street. The collection reinvigorates classic pieces with modern attitude—think trench coats with exaggerated epaulettes, oversized shearling jackets, and sleek leather trousers. It’s a blend of masculine tailoring and feminine elegance, offering easy-going yet polished looks. Whether it’s dark-wash denim with a metallic weave or thigh-high boots, each piece exudes a cool edge, perfect for transitioning from day to night with ease.

The collection plays with the juxtaposition of structure and flow, offering versatile silhouettes that are bold yet wearable. Accessories like optic white sling-back pumps and rhinestone jewelry add just the right touch of glamour, while high-quality materials such as cashmere, Merino wool, and chrome-free leather ensure every piece feels as luxurious as it looks.

Available in select stores and online at H&M starting September 26, this collection is a must-have for those looking to fuse timeless elegance with a dash of contemporary cool.

According to Linda Wikell, concept designer at H&M, the collection channels the “strong but easy-going style” of musicians who effortlessly throw on a look and hit the stage. This sentiment is echoed by Ann-Sofie Johansson, head of womenswear design, who emphasizes the collection’s focus on “timeless, multi-purpose pieces” designed to be worn season after season. Whether you’re looking for pulse-racing, statement pieces or elevated wardrobe essentials, the A/W24 collection delivers with finesse and style.