The REFINE Beauty collection arrived at the Style Essentials PR desk, and the first thing we noticed was the packaging—egg-shaped, compact, and more considered than most makeup at this price point. The brand was launched in 2024 by co-founders Firdose Ghauri and Mahima Kotwal, and the story behind it is straightforward—two friends who looked at the Indian makeup market and felt that most of what was available was either too serious, too repetitive, or too generic for skin ton