Birkenstock has spent 250 years making footwear and the better part of the last decade making ugly-chic not just acceptable but genuinely desirable, so a nail polish collection is either the most logical extension of that brand universe or the most surprising, depending on how you look at it, and the answer turns out to be both at once because the range lands with exactly the kind of considered restraint and functional honesty that has always made the brand difficult to dismi

Why the World Is Finally Paying Attention Injectables are costly, and surgical facelifts are permanent, leading the beauty industry to fill the gap with devices and products that promise lift but rarely deliver lasting results. Kobido, a 550-year-old Japanese facial technique, is gaining popularity for its effective, hands-only results, as evidenced by long waiting lists in Paris, London, and New York. The surge in interest has everything to do with where consumer sentiment a

Italian beauty brand Miamo has made its UK debut carrying a philosophy that was never going to sit quietly on a shelf, founded by pharmacists Dr Elena Aceto di Capriglia and Dr Camilla D'Antonio with CEO Giovanni D'Antonio at the helm of what remains a family-run brand, built from the ground up around rigorously tested formulas, protocol-led routines, and the kind of consistency-first thinking that prioritises long-term skin transformation over the kind of immediate but short

Intimate care has spent a long time on the wrong shelf, sitting in the pharmacy aisle while the rest of the beauty industry moved forward in formulation, packaging, and the kind of sensory experience that makes a product feel worth reaching for, and Juice, the new intimate beauty brand founded by entrepreneur Hanushka Toni, has arrived in the UK with a direct and considered response to exactly that gap, built around a category of product that did not previously exist in this

The REFINE Beauty collection arrived at the Style Essentials PR desk, and the first thing we noticed was the packaging—egg-shaped, compact, and more considered than most makeup at this price point. The brand was launched in 2024 by co-founders Firdose Ghauri and Mahima Kotwal, and the story behind it is straightforward—two friends who looked at the Indian makeup market and felt that most of what was available was either too serious, too repetitive, or too generic for skin ton