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Hanushka Toni, Founder of Juice on Bringing Intimate Care Into the Same Conversation as Your Favourite Serum
- Style Essentials Edit Team
- 21 hours ago
- 2 min read
Intimate care has spent a long time on the wrong shelf, sitting in the pharmacy aisle while the rest of the beauty industry moved forward in formulation, packaging, and the kind of sensory experience that makes a product feel worth reaching for, and Juice, the new intimate beauty brand founded by entrepreneur Hanushka Toni, has arrived in the UK with a direct and considered response to exactly that gap, built around a category of product that did not previously exist in this form and priced and presented with the same seriousness the industry reserves for a well-made face mask or a considered serum.
The product itself is a range of fruit-inspired melts available in Sweet Strawberry, Soft Peach, and Ripe Cherry, sold in jars of 14 at £45 ($63), each melt designed to be inserted and dissolve naturally while releasing a blend of plant oils, vitamin E, and fruit extracts that leave the skin moisturized, comfortable, and fresh in a way that feels native to a beauty routine rather than clinical or medicated. Manufactured in Italy in partnership with a specialist gynecological formulation laboratory, the melts are pH-balanced, non-irritating, hormone-free, and vegan, with beauty-grade ingredients throughout, so the playfulness of the branding and the fruit-led sensory experience sit on top of a formulation foundation that has been taken entirely seriously.
Toni has spoken about wanting the moment a woman reaches for Juice to feel as unconsidered and natural as reaching for a lip liner or a go-to serum, without the weight or awkwardness that intimate care has historically carried with it. The brand's UK debut makes that ambition feel credible rather than aspirational, arriving with the kind of product clarity and category confidence that tends to belong to brands several years further along.
Juice is available exclusively at the-juice.com, shipping to the UK and US.
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