Intimate care has spent a long time on the wrong shelf, sitting in the pharmacy aisle while the rest of the beauty industry moved forward in formulation, packaging, and the kind of sensory experience that makes a product feel worth reaching for, and Juice, the new intimate beauty brand founded by entrepreneur Hanushka Toni, has arrived in the UK with a direct and considered response to exactly that gap, built around a category of product that did not previously exist in this

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