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Truth & Hair Launches Crayon Hair Mascara for Instant Grey Root Coverage
- Style Essentials Edit Team
- 22 hours ago
- 2 min read
Grey root touch-ups have long been associated with salon visits, long processing times, and permanent colour commitment. A growing category of hair makeup is now changing that equation, offering temporary solutions designed for speed, ease, and everyday use. Truth & Hair’s Root Touch-Up Hair Mascara enters this space with a crayon-based format aimed at instant grey coverage without traditional hair colouring processes.
Priced at Rs 750, the Root Touch-Up Hair Mascara is positioned as hair makeup rather than hair colour. The product is designed for moments that call for immediate results, whether between salon appointments, during travel, or for last-minute plans where visible grey roots need quick coverage. The emphasis is on temporary application, natural finish, and ease of removal, rather than long-term alteration of hair colour.
The product features a dual-ended design intended to simplify application. One end consists of a crayon-style stick that allows direct application along the hair roots, particularly in areas where greys are most visible. The opposite end includes a blending cushion that helps diffuse the pigment into the surrounding hair, reducing harsh lines and creating a more even finish. This format is designed to allow controlled application without requiring professional tools or techniques.
The formula is developed to be scalp-safe and cruelty-free, with a lightweight texture that sets within minutes. Once applied, the product is designed to resist smudging and stay in place throughout the day without noticeable transfer. It is intended for short application times, with coverage achieved in approximately five minutes, making it suitable for on-the-go use rather than extended grooming routines.
Available in black and brown shades, the Root Touch-Up Hair Mascara is designed to align with common natural hair tones. The formulation includes aloe extract for added scalp comfort, while pigments are selected to provide even coverage without weighing the hair down. The focus remains on blending into existing hair rather than masking it with heavy colour payoff.
Truth & Hair positions the product as part of a broader shift toward treating hair as a form of expression rather than something that must be permanently corrected. The Root Touch-Up Hair Mascara reflects a growing consumer preference for flexible, non-committal beauty solutions that adapt to real-life schedules and changing needs.
Founded by Saumya Alagh and Shailesh Singh, Truth & Hair is an Indian hair beauty and styling brand built around a texture-first approach. The brand develops products for straight, wavy, and curly hair types, with a portfolio that spans hair makeup, styling solutions, and scalp-focused care. Its product development emphasizes functionality, ingredient transparency, and ease of use across hair textures.
As temporary hair makeup continues to gain visibility globally, products like crayon-based root touch-ups signal a broader movement toward convenience-led beauty, where speed, control, and reversibility are as important as performance.
Price: Rs 750
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