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REFINE Beauty Launches a Playful New Line of Melty Makeup Essentials
- Style Essentials Edit Team
- 26 minutes ago
- 2 min read
REFINE Beauty has introduced a new line of everyday makeup products that focus on ease, versatility, and design-led appeal. Launched in 2024 by Firdose Ghauri and Mahima Kotwal, the brand positions makeup as something to be used intuitively rather than followed through rigid routines.
The current range includes three core product categories: lip balms, lip-and-cheek tints, and blush-highlighter sticks. All products are designed for Indian skin tones and built around multi-use formats, keeping routines minimal without compromising on colour or finish.
The Oh-Mwah Melty Lip Balm features a soft, buttery texture that melts on contact. Available in four universally wearable shades, it is formulated to feel nourishing while remaining light enough for everyday use. The packaging is sculptural and unconventional, designed to be visible rather than tucked away.
The Oh-My Melty Lip & Cheek Tint is positioned as a single-product solution for lips, cheeks, and eyes. With five shades in the range, the tint is meant for quick application and easy blending using fingers, making it suitable for on-the-go use.
Completing the lineup is the Oh-My Glow Blush + Highlighter, a multi-stick that combines colour with a subtle sheen. Designed to work across cheeks, eyes, and collarbones, it offers a soft glow rather than a heavy shimmer, with five shade options.
All products are priced at ₹799 each and are available online at refinebeauty.in and offline at Broadway. With future launches planned across tinted balms and powders, REFINE continues to build a makeup line that treats beauty as an extension of personal style rather than a formal ritual.
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