REFINE Beauty has introduced a new line of everyday makeup products that focus on ease, versatility, and design-led appeal. Launched in 2024 by Firdose Ghauri and Mahima Kotwal, the brand positions makeup as something to be used intuitively rather than followed through rigid routines. The current range includes three core product categories: lip balms, lip-and-cheek tints, and blush-highlighter sticks. All products are designed for Indian skin tones and built around multi-use