The REFINE Beauty collection arrived at the Style Essentials PR desk, and the first thing we noticed was the packaging—egg-shaped, compact, and more considered than most makeup at this price point. The brand was launched in 2024 by co-founders Firdose Ghauri and Mahima Kotwal, and the story behind it is straightforward—two friends who looked at the Indian makeup market and felt that most of what was available was either too serious, too repetitive, or too generic for skin ton

REFINE Beauty has introduced a new line of everyday makeup products that focus on ease, versatility, and design-led appeal. Launched in 2024 by Firdose Ghauri and Mahima Kotwal, the brand positions makeup as something to be used intuitively rather than followed through rigid routines. The current range includes three core product categories: lip balms, lip-and-cheek tints, and blush-highlighter sticks. All products are designed for Indian skin tones and built around multi-use