At a time when the Indian beauty market is expanding at a pace that often prioritizes scale over calibration, a new generation of brands is attempting to address consumers who exist outside the traditional frameworks of luxury and budget positioning. These are consumers who are informed, routine-driven, and increasingly attentive to formulation, shade relevance, and long-term usability, but who remain conscious of value. Mila Beauté is among the brands that have emerged in th

At a time when beauty is increasingly defined by automation, algorithms, and hyper-engineered formulations, LUSH continues to operate at a different tempo altogether. Known for its fresh, handmade products, outspoken ethical stance, and refusal to conform to industry norms, the brand has long positioned human effort and accountability at the center of its practice. For this email interview, Style Essentials speaks with Alice Champion, Head of Retail Operations Australia & Ao

Grey root touch-ups have long been associated with salon visits, long processing times, and permanent colour commitment. A growing category of hair makeup is now changing that equation, offering temporary solutions designed for speed, ease, and everyday use. Truth & Hair’s Root Touch-Up Hair Mascara enters this space with a crayon-based format aimed at instant grey coverage without traditional hair colouring processes. Priced at Rs 750, the Root Touch-Up Hair Mascara is posit

Gift Longer, Stronger Lashes with Re/Do Beauty This Women’s Day!

O’Live It This Women’s Day with Fonzie Folksy’s Luxe Fragrance