Positioned firmly in the ultra-luxury fine jewellery space, ANOR has quietly emerged as one of the most distinctive new maisons in India’s evolving diamond landscape. Founded by fourth-generation diamantaire Bina Choksi, the brand operates at the intersection of discretion, design integrity, and premium lab-grown diamonds, a category that is still finding its true language in the Indian market. ANOR was never conceived as a brand chasing scale or accessibility. Instead, it wa