Bangalore Gets Its First Slice of Burnt Toast

Bangalore’s fashion scene just got a little toastier. On August 11, Trent Ltd. — the people behind Westside and Zudio — quietly slid a new name into the city’s style vocabulary: Burnt Toast. And no, it’s not a café. It’s a fashion label with a cheeky name, a taste for streetwise silhouettes, and a clear eye on India’s youth.

The brand’s first store, a 2,500 sq. ft. space at MM Complex, Banashankari’s 100 Feet Ring Road, has been designed less like a traditional retail outlet and more like an open invitation. The interiors go bold without tipping into over-designed territory — a visual playground where racks, walls, and display islands double as backdrops for selfies.

Why Bangalore? The city’s youth culture has always been quick to catch and remix global trends — sometimes even ahead of the bigger metros. “We’re excited to connect with the young voices of the city who don’t just follow trends, they shape them,” says P. Venkatesalu, Managing Director at Trent Ltd. That’s corporate speak for: Bangalore gets it, and Burnt Toast wants in.

Inside, you’ll find signature bestsellers, seasonal drops, and the kind of statement pieces that could just as easily live in a college kid’s backpack as in a stylist’s shoot rack. Price tags lean friendly, but the detailing — sharp cuts, refined finishes — aims to feel anything but bargain bin. The collection pivots between elevated comfort and trend-forward silhouettes, hitting that sweet spot where a hoodie can hold its own next to tailored joggers.

Burnt Toast isn’t pretending to be another minimal, “quiet luxury” newcomer. Its personality is brighter, cheekier. The name itself is a nod to the idea that sometimes the best things come from the unexpected — like a slightly burnt slice that somehow tastes better. The label wants to be more than just an outfit source; it’s pitching itself as a cultural movement. Think: not just selling clothes, but helping a generation own their style, their story, and their corner of the world.

The first store’s arrival is just the beginning. Expansion plans are already in motion, with Trent looking to seed Burnt Toast across multiple cities. If the Banashankari launch is anything to go by, expect future locations to follow the same formula: an immersive store vibe, a mix of staple and statement pieces, and a community-first approach that turns shopping into hanging out.

For now, Bangalore has the bragging rights. Whether Burnt Toast turns into a long-running favourite or just a buzzy newcomer will depend on how well it keeps up with the crowd it’s courting. But for a debut, it’s confident, unafraid, and willing to bet on personality over safe neutrality — and that might be just what the city’s fashion map needed.

Location: MM Complex, No. 23, 100 Feet Ring Road, Banashankari, Bangalore