BIBA Unveils Kriti Sanon as New Brand Ambassador, Celebrating the Fusion of Tradition and Modernity

Brand – https://www.biba.in/

BIBA, the iconic women’s Indian wear brand, proudly announces its collaboration with Bollywood star Kriti Sanon as its new brand ambassador. This partnership beautifully marries Indian tradition with contemporary design, paying homage to the rich cultural essence of India while embracing modern fashion trends.

BIBA has long been celebrated for its wide range of styles that cater to every occasion. The brand’s commitment to quality, innovation, and preserving Indian fashion heritage shines through in each garment. Created by skilled artisans and designers, BIBA’s collections are visually stunning, comfortable, and durable—perfect for the modern Indian woman who values both style and substance.

The collaboration is brought to life in Enormous Brands’ ad-film, “There’s Something BIBA About Her,” starring Kriti Sanon. The film is a vibrant celebration of Indian culture, showcasing BIBA’s fusion of tradition and modernity through a captivating array of colours, intricate designs, and luxurious fabrics. Kriti’s elegance and charm breathe life into the collection, making it the ideal choice for special occasions. Her presence in the campaign embodies the perfect blend of heritage and contemporary style, resonating with women who appreciate both.

Siddharath Bindra, Managing Director of BIBA Fashion, expressed his excitement about the collaboration, stating, “We are thrilled to welcome Kriti Sanon to the BIBA family. Kriti represents the modern Indian woman—confident, graceful, and deeply connected to her roots, which aligns perfectly with the BIBA ethos. Her journey from a talented actress to a beloved household name mirrors our brand’s evolution over the years. This partnership is not just about endorsing a collection; it’s about celebrating the spirit of every BIBA woman and girl who embraces tradition while stepping confidently into the future.”

Kriti Sanon, equally enthusiastic about the partnership, shared, “I am elated to be a part of the BIBA family and launch the stunning Festive collection. BIBA is a brand that celebrates Indian heritage and empowers women through fashion. It’s a brand that truly understands the modern Indian woman and her evolving style, offering something stylish for every occasion and age group.”

Tanima Kohli, Copy Group Head at Enormous, added, “The film celebrates the spirit of the modern Indian woman—independent, successful, and one who is unafraid to embrace her Indian culture and roots. We aimed to create a campaign that could only be owned by an iconic brand like BIBA.”

The ad-film “There’s Something BIBA About Her” is now available on BIBA’s official website and social media platforms, including YouTube, Facebook, and Instagram. It is a must-watch, as it beautifully encapsulates Indian heritage with a modern twist, designed for today’s discerning women.