Boll & Branch Makes History on the Runway: A Seamless Fusion of Fashion and Sustainable Luxury

In a groundbreaking moment for sustainable luxury, Boll & Branch, the beloved bedding brand, made its runway debut at New York Fashion Week in an unprecedented collaboration with the esteemed fashion designer Prabal Gurung. This extraordinary partnership showcased an exquisite line of ready-to-wear garments crafted entirely from Boll & Branch’s Summit Supima sheeting fabric, a material synonymous with elegance and comfort. The fabric had already graced the red carpet at the 2024 Met Gala, where tennis icon Maria Sharapova donned a dress made from the same luxurious material.

The collaboration between Boll & Branch and Prabal Gurung is a powerful tribute to their shared roots in South Asia. Woven by one of Boll & Branch’s longest-standing partners in India, the 100% organic cotton fabric draws from the brand’s deep connection to the region. Prabal Gurung, known for his profound connection to his Nepali heritage, infused this collection with inspiration drawn from Holi, the vibrant Hindu festival that symbolizes rebirth and rejuvenation.

The runway came alive with this cultural homage as models, dressed in pristine white designs by Gurung, were showered in colourful powder, recreating the joyful essence of Holi. This vibrant finale not only celebrated the beauty of the festival but also underscored the collection’s themes of optimism and new beginnings.

At the heart of this collection is Boll & Branch’s Summit Supima, a fabric that has quickly become iconic in the world of luxury textiles. Made from 100% American-grown organic Supima cotton, this rare and precious material represents less than 0.01% of the world’s cotton supply. Its limited-run production and unparalleled quality have cemented Summit Supima as a fabric of extraordinary distinction, one that effortlessly bridges the gap between home luxury and high fashion.

Missy Tannen, Founder & Chief Product Officer at Boll & Branch, expresses the significance of this achievement: “From day one, our mission has always been to surpass our customers’ wildest expectations, and our Summit Supima is just one example of this. For Prabal to find its quality worthy of not only the Met Gala but also his Fashion Week show, really shows how impactful our work has been. We hold our product to such high standards, it truly is runway-worthy.”

Boll & Branch’s commitment to excellence goes beyond the product, extending to every facet of the customer experience. The brand consistently offers personalized, immersive services that transcend the traditional retail model. This ethos was epitomized during New York Fashion Week when a Boll & Branch customer was invited to attend the show alongside Missy Tannen, witnessing firsthand the historic collaboration unfolding. This intimate experience reflects the brand’s dedication to creating unforgettable moments for its customers, from one-on-one design consultations to individualized home installations.

As Tannen eloquently puts it, “Everything we do is in service to our customers. Watching our fabrics on the runway, and sharing this moment with our team and customers, is such a special celebration of how far Boll & Branch has come and how we can continue to show up for them in the most unexpected ways.”

The collaboration between Boll & Branch and Prabal Gurung marks a new chapter in luxury fashion, one that celebrates heritage, craftsmanship, and sustainability. As Boll & Branch continues to set new standards in the industry, this remarkable partnership serves as a testament to the brand’s unwavering commitment to quality, innovation, and the pursuit of excellence. Together, Boll & Branch and Prabal Gurung have not only created a stunning collection but have also redefined what it means to be a leader in conscious luxury.