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Bvlgari Launches First Exclusive Digital Boutique in India with Tata CLiQ Luxury

  • Writer: Style Essentials
    Style Essentials
  • Dec 19, 2024
  • 2 min read

Tata CLiQ Luxury, India’s leading luxury lifestyle platform, has recently partnered with Bvlgari to unveil the brand’s first exclusive digital boutique in the country, marking an exciting debut for the Roman High Jeweler in India’s e-commerce space. Through this collaboration, Tata CLiQ Luxury now offers consumers across India access to Bvlgari’s coveted creations — a unique fusion of elegance, artistry, and heritage, including fine jewellery, iconic watches, and premium leather goods. Highlights of this online collection include Bvlgari’s India-inspired pieces, such as the B.zero1 Kada Bracelet and the newly launched Mangalsutra Sautoir Necklace, blending Italian artistry with elements that resonate with Indian traditions.


In an era where consumers are increasingly seeking luxury experiences online, this partnership exemplifies how premium brands like Bvlgari are evolving to meet the changing expectations of today’s luxury shoppers. Gopal Asthana, CEO of Tata CLiQ, shared his enthusiasm about the collaboration: “We are honoured to welcome Bvlgari to Tata CLiQ Luxury. Known for its craftsmanship and exceptional designs, we’re proud to elevate our platform’s offerings with this launch and look forward to bringing iconic luxury brands to our customers.” His words reflect Tata CLiQ Luxury’s commitment to bridging India’s discerning consumers with the global luxury market, further solidifying the platform’s role in revolutionizing digital luxury retail in India.


Bvlgari’s CEO, Jean-Christophe Babin, highlighted the significance of this collaboration, noting, “This partnership marks a new chapter for Bvlgari in India. Together with Tata CLiQ Luxury, we are excited to offer an online shopping experience that matches the high standards of service in our boutiques, connecting with customers across India who share our passion for beauty, excellence, and craftsmanship.” For Indian customers, this partnership not only provides greater access to Bvlgari’s exclusive range but also ensures a premium shopping experience, with a dedicated luxury concierge service that offers personalized guidance for shoppers seeking Bvlgari’s iconic pieces.

With this launch, Tata CLiQ Luxury and Bvlgari offer a new standard for luxury shopping, setting a benchmark for the future of online retail in India. You can explore Bvlgari’s exclusive collection on the Tata CLiQ Luxury platform here: Bvlgari on Tata CLiQ Luxury.

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