Embracing Elegance: Kareena Kapoor Khan and Sharmila Tagore Star in myTrident's Groundbreaking Campaign
- Style Essentials
- May 16, 2024
- 2 min read

In a delightful departure from conventional narratives, myTrident unveils its latest campaign, featuring the radiant Kareena Kapoor Khan alongside the legendary Sharmila Tagore. This extraordinary collaboration celebrates the cherished bond between a mother-in-law and daughter-in-law, setting a new benchmark in creative storytelling within the home decor industry.
Crafted with cinematic finesse, the campaign unfolds through an enchanting television commercial, masterfully produced by Dharma 2.0 under the visionary leadership of Punit Malhotra. Against the backdrop of their luxurious abode, Kareena Kapoor Khan and Sharmila Tagore exude grace and sophistication, embodying the essence of myTrident's premium home essentials.
Neha Gupta Bector, Chairperson of myTrident, shares her vision for the campaign, stating, "Our collaboration with Kareena Kapoor Khan and Sharmila Tagore encapsulates a jubilant tribute to the modern Indian family. At myTrident, we believe in celebrating inclusivity and the inherent beauty of familial bonds. Through this campaign, we aim to inspire families to curate living spaces that authentically reflect their unique dynamics."
Echoing her sentiments, Kareena Kapoor Khan expresses her delight in working alongside Sharmila Tagore, emphasizing their shared admiration for myTrident's commitment to enhancing warmth and unity within households. Together, they seek to inspire families across India to embrace love, respect, and harmony in their living spaces.
As a trailblazer in luxury home furnishings, myTrident's innovative campaign underscores its dedication to championing diversity and fostering a sense of belonging for all. With an extensive range of meticulously crafted products, myTrident endeavours to elevate every corner of the home, providing solace and sanctuary to each member of the household.
This groundbreaking campaign resonates with audiences nationwide, captivating viewers through prestigious television channels, digital media platforms, and social media syndications. Moreover, strategic partnerships with premium and luxury platforms ensure widespread exposure to discerning audiences, reaffirming myTrident's position as a leader in the industry.
As the campaign unfolds across the nation, it serves as a poignant reminder of the beauty of familial bonds and the importance of creating homes that reflect love, harmony, and unity. Through its creative flair and impactful messaging, myTrident's campaign inspires individuals to embrace elegance and sophistication in every aspect of their lives.
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