Hublot's Unico Experience: A Journey Through Timepiece Mastery

Hublot consistently pushes technological boundaries to venture into uncharted territories and share them with their esteemed collectors. The Unico Experience invites guests to immerse themselves in a captivating environment, accessible via desktop or any mobile device, where they can admire the art of manufacturing timepieces equipped with the in-house Unico chronograph movement. Throughout the journey, a virtual watchmaker engages with guests, explaining and sharing the expertise required to craft Hublot's timepieces. For select visitors, a real watchmaker becomes the voice behind the digital twin, connecting live from the manufacturer in Nyon, offering a rare and personalized insight into the watchmaking process.

The Unico chronograph movement is intricately rendered in 3D, allowing guests to gain a comprehensive understanding of how the calibre HUB1280 operates once fully assembled. This detailed visualization demystifies the complex inner workings of the movement, providing an educational and visually stunning experience that deepens appreciation for the precision and craftsmanship of Hublot's timepieces.

At the end of the visit, a special configurator becomes accessible, enabling guests to design a bespoke timepiece powered by the Unico chronograph movement. Visitors can select from a variety of materials and sizes for the case, choose the bezel and dial colour, and explore strap options to create a fully customizable and personal watch. As a finishing detail, clients have the opportunity to engrave the watch with a name, initial, or date, adding a personal touch to their custom creation.

Through its ongoing partnership with Epic Games, the LVMH Group utilized Unreal Engine and MetaHuman technologies to humanize Hublot's craftsmanship and deliver a detailed experience that provides unprecedented insight into and agency over the art of Swiss watchmaking. This innovative approach merges cutting-edge digital technology with traditional watchmaking, creating a unique and engaging platform for enthusiasts and collectors.

"We at Hublot are thrilled to introduce the Unico Experience, a testament to our unwavering commitment to innovation and excellence in the world of watchmaking," said Ricardo Guadalupe, CEO of Hublot. "This immersive journey not only showcases our iconic Unico in-house chronograph movement but also offers our esteemed collectors an unprecedented opportunity to engage with our watchmakers in a digital realm. The special configurator marks an exciting milestone, allowing our guests to tailor their own unique Big Bang. This exclusive event underscores our ongoing commitment to innovation and personalized luxury experiences for our valued clients."