Lightbox Jewelry Redefines Value: Lab-Grown Diamonds Now More Accessible Than Ever

In a groundbreaking move set to redefine the landscape of lab-grown diamond jewellery, Lightbox Jewelry, a wholly-owned brand of the De Beers Group, has announced a permanent price reduction for its Standard range of lab-grown diamonds. This significant price adjustment, now as low as $500 per carat, reflects the brand's commitment to providing high-quality lab-grown diamonds at accessible price points.

The decision to implement lower prices follows extensive testing and research within the lab-grown diamond jewellery sector. Lightbox Jewelry now offers three linear price points, catering to varying preferences and budgets. Customers can now avail themselves of lab-grown diamonds at $500 per carat for IJ colour stones, $600 per carat for GH colour stones, and $900 per carat for the highest quality stones of DEF colour. These prices mark a substantial reduction from the previous rate of $800 to $1,500 per carat, respectively.

Sandrine Conseiller, Chief Executive Officer of De Beers Brands, expressed enthusiasm for the price adjustment, stating, "The wholesale prices of lab-grown diamonds in the jewellery sector continue to decline, and we are pleased to pass on these savings to our customers." She emphasized the brand's commitment to transparency and quality, highlighting that all stones maintain a guaranteed minimum 'very good' cut and VS clarity, with DEF stones featuring an 'excellent' cut.

Conseiller further emphasized the growing disparity between natural and lab-grown diamonds at retail, noting that a Lightbox highest quality two-carat lab-grown diamond now retails for approximately 10 percent of an equivalent size and quality natural diamond. This price evolution underscores the distinct value proposition of lab-grown diamonds and supports Lightbox's belief that the key opportunity in the jewellery sector lies within fashion jewellery.

The announcement heralds a new era of affordability and accessibility in the lab-grown diamond jewellery market, empowering consumers to embrace innovation and style without compromising on quality. As Lightbox continues to lead the charge in sustainable, ethically sourced lab-grown diamonds, the brand remains steadfast in its mission to redefine the narrative surrounding this burgeoning industry.