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Nicola Girotti, Head of Product Design at Pininfarina on InkPoster Duna, the World's Largest Colour ePaper Art Poster Presented at Milan Design Week
- Style Essentials Edit Team
- 1 hour ago
- 2 min read
Pininfarina and InkPoster walked into Milan Design Week with something that the interiors and technology worlds had not seen before, a colored ePaper art poster in A1 format extending to over one meter wide, presented inside the Reflex showroom as the largest of its kind ever made, and the conversation it started at the fair has less to do with screens and displays and considerably more to do with what wall art is allowed to be in a contemporary architectural interior.
The display technology behind InkPoster Duna comes from PocketBook, the Swiss company behind the InkPoster brand with nearly two decades of experience in electronic paper, and it is built around an E-Ink Spectra 6 panel that produces images through millions of tiny ink capsules physically rearranging to create colors and details rather than projecting light through a backlit surface, which is why the poster looks like a print, responds to ambient light the way a print does, emits no blue light, heat, or flicker, produces no glare, and remains fully visible even when the device is powered off entirely. Energy is consumed only when the image changes, a single charge lasts up to a year, and the wireless design means the poster hangs freely without cables or outlets, none of which sounds like a description of a screen because experientially it does not behave like one.
Pininfarina's contribution is the frame, and it carries the studio's automotive design language without apology, with fluid aerodynamic lines creating a subtle curvature across the metal surface; a visually minimal perimeter edge that keeps the composition light; and an Alcantara covering whose soft tactility references high-end automobile interiors directly, presented at Milan Design Week in light, dark, and brown finishes that shift the object's register in a room considerably depending on which is chosen.
Connected to the InkPoster app, the poster gives access to thousands of curated artworks, with the Pininfarina collaboration adding an exclusive selection of design sketches from the studio's creative archives, material that does not exist in this format anywhere else. Nicola Girotti, Head of Product Design at Pininfarina, has described InkPoster Duna as a design element that integrates into sophisticated architectural spaces rather than simply occupying wall space within them, and at over a meter wide with the surface quality of paper and the flexibility of a digital library, that description holds.
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