Soch: India's Beloved Ethnic Wear Brand Opens Its First International Store in Canada

Soch, India’s most adored ethnic wear brand, proudly announces the opening of its first international store in Canada. This new venture brings exclusive designs and a wide range of traditional attire to the region, marking a significant milestone in Soch's journey as it extends beyond Indian borders while staying true to its cultural roots.

Centrally located on North Park Drive in Brampton, the new store will open its doors on the 18th of May. The beautifully designed store will feature the brand’s latest collection, offering a variety of stylish designer ethnic wear, including sarees, salwar suits, kurtas, tunics, kurta sets, lehengas, and kaftans. The grand opening will be celebrated with special events and promotions, highlighting Indian culture and heritage.

With nearly two decades of experience in the fashion industry, Soch has grown to over 175 stores across 68 cities in India. The expansion into Canada reflects the brand’s vision of reaching the global Indian diaspora. Vinay Chatlani, CEO & Co-founder of Soch, emphasized the strategic importance of this move, stating, "Expanding into Canada is a decisive moment for the brand. This step signifies the brand’s growth beyond borders, increasing the stakes and expectations of our consumers. Our strategy is to extend our presence into overseas markets with significant Indian-origin populations, and Canada aligns perfectly with that vision. It speaks of the accessibility we promise to deliver to our customers.”

The launch of the Brampton store is just the beginning of Soch's ambitious global expansion plans. The brand aims to establish a presence in other major cities across Canada and then extend to the USA, Malaysia, Singapore, Indonesia, Mauritius, the Middle East, and the UK. This strategic expansion is set to solidify Soch’s position as a global leader in ethnic fashion.

The new Soch store in Brampton promises an exceptional shopping experience, maintaining the brand’s signature in-store look and feel. It will feature innovative in-store technology initiatives like Endless Isle and other omnichannel functionalities, ensuring a seamless shopping journey for customers. Additionally, Soch has launched an exclusive website for Canada, showcasing its latest collections and making it easier for customers to explore and purchase their favourite ethnic wear.

Soch’s unwavering commitment to comfort, quality, and style is set to redefine Indian ethnic wear in Canada and beyond. As the brand expands globally, it remains dedicated to celebrating tradition while embracing innovation. The new store in Brampton is a testament to Soch’s mission to bring the richness of Indian culture to a global audience.

Soch’s international expansion is a celebration of tradition and innovation. The brand’s dedication to providing high-quality, stylish ethnic wear remains at the forefront of its operations. With the new store in Brampton, Soch aims to connect with the Indian community in Canada, offering them a piece of home through its exquisite collection.