top of page

Vintage Coffee Brews a New Chapter in India: Launches VINCOFE™ 100% Pure Instant Coffee

  • Writer: Style Essentials Edit Team
    Style Essentials Edit Team
  • 5 hours ago
  • 2 min read
ree

The landscape of Indian coffee continues to shift, shaped by a generation that cares as much about flavour and aroma as it does about convenience. Stepping naturally into this moment is Vintage Coffee and Beverages Ltd. (VCBL), introducing VINCOFE™ Instant Coffee Pure — a premium, 100% pure instant coffee that reflects the brand’s long-standing relationship with India’s coffee heritage.


Vintage Coffee has spent years refining how it speaks to consumers. From the inviting warmth of the Vintage Coffee Café in Nerul, Navi Mumbai, to the popularity of its roast-and-ground offerings online, the brand has built a quiet but steady reputation for quality. VINCOFE™ is the next step in that journey, crafted for people who prefer their daily cup to feel intentional, aromatic, and satisfying without effort.


“Our country is moving towards a richer, more thoughtful coffee culture,” shares Mr. Balakrishna Tati, Chairman & Managing Director, VCBL. “VINCOFE™ Instant Coffee Pure is created with that shift in mind — a blend rooted in India but refined to global standards. It offers depth, smoothness, and everyday ease.”


The coffee traces its origin to some of India’s most celebrated coffee-growing regions — Coorg, Chikmagalur, and Hassan in Karnataka. These estates, known for their shade-grown beans and pristine environments, supply the raw character that defines the blend.


Vintage Coffee follows a meticulous process: selective handpicking, careful roasting, precise extraction, and modern agglomeration at their state-of-the-art facility near Hyderabad. The outcome is a cup that feels indulgent without being heavy — fragrant, balanced, and consistently smooth.


With VINCOFE™, the brand hopes to bring premium-quality instant coffee to daily routines across homes, offices, and travel moments. It offers the familiarity of instant coffee with the sensory satisfaction of freshly brewed notes, making it an accessible luxury for a wide audience.


The product will roll out across select e-commerce and quick-commerce platforms, including Amazon and Blinkit, expanding Vintage Coffee’s reach and placing a high-quality coffee experience directly into the hands of discerning Indian consumers.


You May Also Like



bottom of page