Victorinox is strengthening its watch business in India, shifting its positioning from a general accessory offering to a more focused presence in Swiss watchmaking. The brand, established more than 140 years ago and widely known for the Swiss Army Knife, is reinforcing its watchmaking credentials through its manufacturing base in Delémont, Switzerland. The company’s Watch Competence Centre in Delémont spans 17,800 square metres and has housed its consolidated watchmaking oper

There is an economy of silence in luxury: a set of houses that keep their mouths shut about price, refuse to run sales, and let their products do the talking. Call it stubbornness, call it arrogance, call it strategy—the result is the same. A Hermès Birkin, a Chanel Classic Flap, a Rolex Submariner, or a Patek Philippe Nautilus rarely, if ever, surfaces in a “sale” window. They are governed by a single, simple rule: price is an expression of meaning, and meaning must not be b