Foundry, the new British luxury beauty brand created by cosmetic formulator and perfumer John Kilroy, builds its entire identity around that transparency. It launches from a former Saxon water mill in Frome, Somerset, with an edit of skincare, bodycare, and fragrance that sits as comfortably in the language of high science as it does in the Somerset countryside that physically surrounds it. What makes Foundry genuinely distinct from the wave of science-led brands that have de

Suncare has long struggled to balance effective clinical formulas with aesthetically pleasing products that lack scientific credibility. Alta Marea, founded by beauty industry veteran Nico Morga Alden, arrives with a direct and considered answer to that gap, built around the sensory language of the Amalfi Coast and the kind of formulation rigor that daily SPF, the single most evidence-backed step in any skincare routine, has always deserved but has often lacked. The brand dra

Let’s be honest — most skincare trends come and go like monsoon pop-ups on your Instagram feed. What’s hot one month (blue tansy oil,...