Avama Jewellers Unveils Festive Favourites for Akshaya Tritiya

There are some festivals that don’t need fanfare. They live in shared memory, in rituals passed down like heirlooms, in the feeling of new beginnings. Akshaya Tritiya is one of them. A day believed to bring lasting prosperity, it’s become synonymous with buying gold—not just as a luxury, but as a gesture of hope and intention.

Tucked inside Kolkata’s iconic Vardaan Market, Avama Jewellers has been quietly shaping its own definition of festive elegance. Their Akshaya Tritiya edit this year does not shout opulence. It feels personal. Intimate. It speaks to a woman who isn’t wearing jewellery to impress a room—but to reflect something within.

Their current collection threads the line between heritage and now. Uncut polki diamonds, classic kundan chandbalis, gold chokers that feel ceremonial without being heavy-handed—each piece holds presence without performance. The mood is festive, yes, but also deeply mindful. These are not one-wear wonders. These are stories in gold.

What’s especially refreshing is how Avama’s pieces cater to two kinds of customers. The loyalists, who still love the intricate traditional silhouettes. And the newer, younger shoppers—those who want minimalism with meaning. Founder Abhishek Kajaria shares, “People today want pieces that can move with them—go from a ritual at home to a modern dinner, without feeling out of place.”

Along with the new collection, the brand is offering several timely festive offers—up to 50% off on making charges for gold, diamond, and polki jewellery, zero making charges on gold coins, and 15% off on gemstones. There’s also a festive gift on purchases above ₹50,000. But while these offers may draw customers in, what’s likely to make them stay is the feeling that

Avama is not just selling jewellery—it’s holding space for stories.

In a moment when gold prices are unpredictable and design often leans toward the overdone, Avama’s decision to focus on restraint and wearability feels both elegant and intentional. Their collections remind us that jewellery doesn’t always have to be showy. Sometimes, it can just be sure of itself.

This Akshaya Tritiya, buying gold may still be tradition—but choosing how you wear it is entirely yours.

Avama Jewellers

2nd Floor, Shop No-208, Vardaan Market, 25A, Camac Street, Kolkata - 700016Instagram: @avama_jeweller

(We’re always scouting designers who blend mindful design with meaningful fashion and jewellery. If your brand stands for sustainability, heritage, or craft-led storytelling, email us at styleessentials.in@gmail.com and follow us on Instagram. Let’s put conscious style in the spotlight.)