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Michael Kors Opens Beijing Flagship with World's First Jet Set Café — Inside the New Store
- Style Essentials Edit Team
- 2 days ago
- 3 min read
Michael Kors has opened a new flagship store at Beijing China World, one of the Chinese capital's most prominent retail destinations. The 3,500-square-foot store introduces the brand's latest global retail concept to Asia and debuts the world's first Jet Set Lounge café — a format previously seen in Michael Kors flagships in New York and London but never before in Asia and never before with a café component.
The Store
The Beijing flagship spans 3,500 square feet and is designed with warm wood flooring, marble accents, and soft neutral tones. The layout is organised into dedicated sections for women's ready-to-wear, handbags, small leather goods, accessories, watches, fragrances, eyewear, footwear, sunglasses, and jewellery.
The Jet Set Lounge and Café
At the centre of the store is the Jet Set Lounge — an experiential retail format that has appeared in select Michael Kors flagships globally. The Beijing location marks the first time the lounge includes a café. The café menu features iced teas inspired by international flavours and sweets influenced by New York staples. The lounge is positioned as a space for visitors to pause during their shopping experience, extending the brand's jet set lifestyle identity into a food and beverage format.
Michael Kors said in a statement: "I am very excited to be launching our flagship store at Beijing China World. This new store will be home to the world's first Jet Set Lounge that features a café concept. China is an exciting market. I'm always inspired by our customers there, who have an incredible love for fashion and style."
China Ambassador and Campaign
On 5 March 2026, actress Meng Ziyi was named Michael Kors' China ambassador. She debuted in her first campaign carrying the NoLIta pochette in denim-printed signature logo fabric — a piece referencing the brand's 2000s archive. Meng is confirmed to front upcoming campaigns and participate in digital and in-person brand activations.
Beijing as a Global Luxury Destination in 2026
The Michael Kors opening is part of a wider wave of luxury and fashion investment in Beijing in 2026. Louis Vuitton and Tiffany and Co. both opened flagships at Taikoo Li Sanlitun. Manolo Blahnik opened its first Beijing store at SKP Beijing. Dior, COS, Polène, Vuori, Toteme, Armani, and Ami Paris have all launched new ventures in the city this year.
Frequently Asked Questions
What is the Michael Kors Jet Set Lounge?
The Jet Set Lounge is an experiential retail format introduced in select Michael Kors flagship locations globally. It is designed as a space to relax within the store environment. The Beijing location marks the first time the lounge includes a café, making it the world's first Michael Kors in-store café.
What is on the menu at the Michael Kors Beijing café?
The café offers iced teas inspired by international flavours alongside sweets influenced by New York staples. It is positioned as part of the brand's jet set lifestyle identity.
Where is the new Michael Kors store in Beijing?
The flagship is located at Beijing China World, one of the Chinese capital's leading retail destinations.
How big is the Michael Kors Beijing flagship?
The store spans 3,500 square feet and carries women's ready-to-wear, handbags, small leather goods, accessories, footwear, watches, sunglasses, jewellery, and fragrances.
Who is Michael Kors' China ambassador?
Actress Meng Ziyi was appointed as Michael Kors' China ambassador on 5 March 2026. She fronted her debut campaign carrying the NoLIta pochette and will appear in upcoming campaigns and brand activations.
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